Information & Location


First Impression Rodeo Club, Inc. is a non-profit organization, established in 1985, that is committed and dedicated to promoting New Mexico youth in the sport of rodeo. FIRC strives to build interest, understanding and appreciation for livestock, sportsmanship and family involvement.  It is also intended to help the children, along with their family members, to become involved in an extra curricular activity in hopes of keeping them focused on what's important in life. 


Our arena is located in Albuquerque's beautiful South Valley.  It is at 7003 Coors Blvd SW, approximately 5 miles past Rio Bravo, south on Coors on the westside of the blvd.